Latest Version of Interactive Video Platform Recognized for Innovation

BOSTON, MA — HapYak announced that its HapYak Interactive Video platform was named a Finalist today in the Marketing Solutions – New Versions category in the 12th annual Stevie® Awards, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

HapYak provides an easy, out-of-the-box solution for any user, from novice to expert, in any organization to create, manage and measure interactive video experiences — using any video, or any online video platform. With a secure interactivity and data layer delivered from the cloud, the platform allows users to add links, personalization, branching, navigational elements, response mechanisms, shopping carts and more to create highly relevant video experiences.  These are proven to increase engagement by 10x, deliver cart and Average Order Value (AOV) uplift, and rich data for powerful audience insights not possible with online video alone.

More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. Finalists were determined by the average scores of more than 150 professionals worldwide, in seven specialized judging committees.

“We’re honored to be recognized for making video deliver for business, period,” said Mark Portu, CEO of HapYak. “With executives chartered to deliver ROI on every initiative, HapYak is addressing a pressing demand across every industry to go beyond using video to simply attract and engage users – and instead, let video deliver the business results that matter.”

The final results will be announced during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, Nevada.  Finalists from the United States and several other nations are expected to attend.

About HapYak Interactive Video & Data

Used by the world’s top brands, universities and people like you, HapYak’s interactive tools and data connect every video strategy to business results. Follow us on Twitter, Facebook, Instagram and LinkedIn.

See the complete list of finalists in all categories at www.StevieAwards.com/Sales.