Getting customer feedback on your videos has proven difficult and unreliable. So how do you quantify viewer satisfaction, while it doesn’t take your viewers away from your video?

customer feedback on your video

Taking your users away from the video might lose a viewer’s interest and negatively impact a customer’s opinion of the video and your services. It’s important to remember to be subtly when asking for feedback during video play.

Your viewers are already engaged with your content and this is the perfect time to interact with them and get customer feedback on your video. By adding interactivity to your videos, you can determine when viewers normally drop off and ask for feedback and opinions before hand. The key is making it as quick and enjoyable as possible. A smart selection of one click answers with an optional input field will get you usable results without annoying viewers. Stick to a single question. Let the viewer answer and return immediately to their business.

So what is the best way to measure customer happiness without distracting your viewers from the video itself?

Adding an attractive and minimally distracting poll to your videos will give you and your viewers instant results that everyone can understand. How better to gauge a user’s interest than to ask their opinion? Compare this with the viewer’s view-time and interaction data for a much more thorough description of your customers’ preferences and habits. A viewer who watches only 30 seconds but responds to a call-to-action may be far more satisfied than the viewer who finished the video and didn’t find the answer they wanted.

To take things a step further, the data can help you shape usage patterns of your viewers to determine customer feedback. This can be used to compliment those few voices who actually participate in after-experience surveys. Interactive video makes it possible to find out, directly from users, what they are thinking as they watch your content. This can then be used to serve new content based on a user’s previous interactions.

As an example: One can ask a viewer to supply their average expenditure on XYZ and, based on their answer, present the Fortune 500 companies representative with the sign-up form for an enterprise level account and the casual enthusiast with that of a free plan, all within the same video that got their attention in the first place. This allows one to actively track customer opinions and react to them intelligently, such as putting the unsatisfied viewer in touch with a support professional OR offering the satisfied customer an upgrade plan.

By simply adding a couple of well planned interactive annotations you can make your videos worth your customer’s time and your money while getting valuable customer feedback on your videos.

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