HapYak Now Used by 5 of the World’s 10 Largest Life Sciences Companies
video chapters for pharam marketing and storytelling

With a user base that includes 5 of the top 10 pharmaceutical and medical device companies, HapYak is built to support a broad set of video-enabled business goals, from managing Important Safety Information (ISI) in pharma marketing campaigns to internal education.  

The use of video marketing in life sciences continues to grow and the reasoning is clear as studies have shown a 95% message recall with video, compared to 10% with text alone. Video is also highly effective in branding, with 71% of consumers who watched a video saying it left them with a positive impression of the brand, service or company, and 73% of all consumers saying they were more likely to proceed with a purchase after watching videos explaining a product or service.   

 

“Until now, out-of-the-box solutions for managing the user experience with important drug information in online video didn’t exist. Without massive customization, viewers using a standard video platform or player could readily bypass the ISI in marketing campaigns,” said Kyle Morton, HapYak’s chief product officer and co-founder.

“And, because multiple video versions were needed for different markets, geographies, languages or indications, code changes are costly and don’t scale. HapYak’s continued investment and innovation addresses these challenges.”

video countdown ISI for pharmaceutical marketing

With a secure interactivity delivered from the cloud, HapYak’ easy-to-use SaaS platform adds interactivity – such as chapters, branching, links and response mechanisms – to any video in minutes. An onboard system-enforced ISI ‘gate’ ensures that healthcare providers, consumers, and others are exposed to ISI for a determined period of time before they can freely navigate to other parts of the video.

The solution works with any popular online video player, CDN or video management system to optimize existing technology investments.

While HapYak’s customers are pleased with the flexibility of this pharma marketing tool, they’re also excited about the wealth of data these interactivity points offer, delivering deeper audience insights than a video platform alone.

Named by PM360 Magazine as Top Innovation for 2017

In recognition of this unique value, HapYak’s interactive video platform was named by PM360 Magazine as a top innovator. As a leading publication for marketing decision makers in life sciences, each year its editors recognize the latest advancements and strategies helping pharmaceutical, biotech and medical device marketers to achieve better results.

“This year’s selections demonstrate our industry’s strong desire to continuously advance every sector of life sciences from development to marketing,” said Anna Stashower, CEO and publisher of PM360. “We’re excited to showcase these innovative achievements and get the word out about companies making the job easier for professionals working in our industry.”

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